Applebee's rolls out app tailored to takeout. Customers can pay ahead, easing carside-to-go service.
Applebee’s Neighborhood Grill & Bar on Monday rolled out a new mobile app that will allow customers to pay ahead, making it faster and easier to order carside-to-go pick up.
The company said the new app, developed with digital ordering provider Olo, makes ordering easier, faster and safer for users, allowing them to save credit, debit or gift card details within the app for easy payment.
Customers can set up an order days or weeks in advance.
With the pay-ahead feature in place, the chain has also been marketing its carside-to-go program, which has been in place at Applebee’s restaurants for years.
In the past, customers could pull into designated parking spaces to pick up take-out orders in a hurry, but they had to pay at the restaurant.
With the new app, users can order and pay through the app, and pull into the carside-to-go parking space and either run in to pick up their order faster, or have restaurant staff bring it to the car.
Applebee's International, Inc. is the leader in the casual dining segment of the United States restaurant marketplace. The company franchises and operates more than 1,100 restaurants under the Applebee's Neighborhood Grill & Bar name, about a quarter of which it owns. The eateries offer moderately priced, high-quality food and drink for all ages in a friendly, informal atmosphere. Applebee's is continuing to expand, with 1,800 outlets the company's stated goal. A smaller restaurant format has been designed for areas with populations under 25,000, to facilitate penetration of previously untapped markets.