Applebee's International, Inc. is the leader in the casual dining segment of the United States restaurant marketplace. The company franchises and operates more than 1,100 restaurants under the Applebee's Neighborhood Grill & Bar name, about a quarter of which it owns. The eateries offer moderately priced, high-quality food and drink for all ages in a friendly, informal atmosphere. Applebee's is continuing to expand, with 1,800 outlets the company's stated goal. A smaller restaurant format has been designed for areas with populations under 25,000, to facilitate penetration of previously untapped markets.




Flavors of Summer

Applebee’s launched Monday a new advertising campaign designed to highlight a new-and-improved, food-focused brand, along with a “Fresh Flavors of Summer” menu with seasonal ingredients.

The “Flavors of Summer” menu includes fresh ingredients new to Applebee’s, such as artichoke hearts, grilled asparagus and fresh blueberries, as well as an emphasis on more in-house preparations.
New limited-time dishes include:

  • Lemon Shrimp Fettuccine: The pasta dish includes seared shrimp, artichokes, tomatoes, sautéed spinach, basil and a roasted garlic cream sauce topped with Parmesan cheese and a gremolata of garlic, parsley and lemon zest, which is made in-house daily.
  • Garlic Rosemary Chicken Pasta: For this dish, a “scratch-made-daily” bruschetta is cooked down to a light sauce, topped with a grilled chicken breast and artichokes, oven-roasted tomatoes, grilled asparagus and sautéed Portobello mushrooms. The dish is garnished with chopped fresh rosemary and fresh-squeezed lemon and butter.
  • Seasonal Berry & Spinach Salad: This salad brings strawberries to the savory side of Applebee’s menu for the first time along with blueberries, an ingredient that's new to the chain. The berries top a spinach salad with a strawberry vinaigrette along with grilled chicken breast, blue cheese crumbles and honey-glazed pecans.
  • Florentine House Sirloin A seven-ounce grilled sirloin is topped with fresh spinach, sliced mushrooms, onions and bruschetta over red potatoes that have been steamed, fried and seasoned in house.
  • Blackened Sirloin & Garlicky Green Beans is a 7oz. sirloin rubbed with blackened seasonings and basted with lime butter served on a bed of crispy red potatoes tossed in a tomato pesto sauce. A side of fresh-cut garlicky green beans and chunky Roma pepper relish adds color and flavor to this new summertime favorite.
  • Margarita Queso Chicken & Shrimp is layered with flavor. Chipotle lime shrimp and grilled chicken in a cilantro lime glaze is served over a flavorful combo of Mexican rice, white queso, corn and black beans. Finishing it with fresh avocado, chopped cilantro and a squeeze of lime adds the perfect amount of fiesta flair.

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