Applebee's International, Inc. is the leader in the casual dining segment of the United States restaurant marketplace. The company franchises and operates more than 1,100 restaurants under the Applebee's Neighborhood Grill & Bar name, about a quarter of which it owns. The eateries offer moderately priced, high-quality food and drink for all ages in a friendly, informal atmosphere. Applebee's is continuing to expand, with 1,800 outlets the company's stated goal. A smaller restaurant format has been designed for areas with populations under 25,000, to facilitate penetration of previously untapped markets.
Top Comericals of 2011
Four Applebee’s commercials made the top 10 list, and three honored real people. The chain’s November spot honoring veterans earned the casual-dining segment’s second-highest score. Its three other ads came in seventh, eighth and ninth, with one commercial for its Sizzling Entrees and two ads in which research and development chefs Jason Amell and Shannon Johnson discussed their passion for creating the chain’s menu.